Privacy policy

PRIVACY POLICY

Last updated: May 2026

At Earthly Align, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use and store your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Earthly Align is an online retailer of natural wellness and lifestyle products. 📧 hello@earthlyalign.com 🌿 www.earthlyalign.com

What Data We Collect

When you place an order or interact with our store, we may collect:

  • Your name, email address, phone number and delivery address
  • Payment information (processed securely – we do not store card details)
  • Order history and purchase details
  • Communications you send to us (e.g. emails, contact form messages)
  • Technical data such as your IP address and browser type (collected automatically by Shopify)

How We Use Your Data

We use your personal data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Respond to your enquiries and provide customer support
  • Comply with our legal obligations
  • Prevent fraud and maintain the security of our store

Legal Basis for Processing

We process your data on the following legal grounds:

  • Contract – to fulfil orders you have placed with us
  • Legal obligation – to comply with UK law
  • Legitimate interests – to operate and improve our business

Who We Share Your Data With

We only share your data with trusted third parties where necessary:

  • Shopify – our ecommerce platform (processes orders and stores data securely)
  • PayPal, Klarna, Clearpay – payment processors for secure transaction handling
  • Royal Mail, Evri, DPD – delivery carriers to fulfil your order
  • Our suppliers – only your delivery address, where required to fulfil your order

We do not sell your personal data to any third party.

Data Retention

We retain your personal data for as long as necessary to fulfil your order and comply with our legal obligations. Order records are typically retained for 6 years in line with UK tax law.

Your Rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate data
  • Request deletion of your data (where legally permitted)
  • Object to or restrict how we process your data
  • Data portability – receive your data in a portable format

To exercise any of these rights, please contact us at hello@earthlyalign.com. We will respond within 30 days.

Cookies

Our store uses essential cookies to enable core functionality such as your shopping basket and checkout. These are necessary for the store to operate and cannot be disabled.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All payment transactions are encrypted and processed securely by our payment providers.

Third Party Links

Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.

Contact & Complaints

For any privacy queries please contact us at hello@earthlyalign.com.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): 🌐 www.ico.org.uk 📞 0303 123 1113